La Eterna, Festival de las Flores, debuts on August 3, 2024, as part of Medellín’s Feria de las Flores. Set in the Atanasio Girardot Stadium, this grand musical event is expected to draw over 42,000 attendees. Headlining the festival is salsa icon Marc Anthony, joined by a stellar lineup including Ana Gabriel, Nicky Jam, Xavi, Fonseca, Elder Dayán Diaz, Proyecto Uno, and Nath. This celebration promises to showcase Medellín’s vibrant music scene and rich cultural heritage, transforming the city into a blooming spectacle of melodies and flowers. La Eterna aims to capture the essence of Medellín’s eternal spring, kicking off the fair with an unforgettable night of diverse musical performances.